LG Electronics Singapore, a leading technology innovator in consumer electronics, mobile communications and home appliances, has confirmed its participation as a lead sponsor for the Prudential Eye Awards 2016.
The Prudential Eye Awards, which takes place on Tuesday 19th January at MasterCard Theatres - Sands Theatre at Marina Bay Sands, is now in its third year and is a celebration of the best contemporary emerging art in Asia.
The awards, which features five shortlists that represent key art disciplines (Digital/Video, Installation, Painting, Photography and Sculpture), will see LG Electronics Singapore sponsor two of the technology-orientated categories - ‘Best Emerging Artist Using Digital/Video’ and ‘Best Emerging Artist Using Photography.
The shortlist for ‘Best Emerging Artist Using Photography, presented by LG Electronics Singapore, includes Singaporean Robert Zhao who has been nominated in the category of ‘Best Emerging Artist Using Photography’ for his collection of black and white photography: ‘The series Singapore 1925-2025’.
“We are excited to be a part of Singapore Art Week. It is an honor to present the awards to some of Asia’s finest artists,” said Mr. Park Youn Chul, LG Electronics Singapore Managing Director. “LG’s affinity to the arts has greatly influenced our product design philosophy and this partnership would be a step forward to forging a more meaningful association with the arts.”
LG would be showcasing the artworks on its award winning OLED TVs at the Singapore Art Science Museum Prudential Eye Award Exhibition. In an effort to bring the arts closer to the masses, LG will be displaying the winning artworks through its latest TV displays across island-wide retail channels.
The Prudential Eye Awards Exhibition is a two-and-a-half month exhibition, which will run at Singapore’s ArtScience Museum from Saturday 16th January to Sunday 27th March – from 10am to 7pm daily. The exhibition will feature over 100 works from the 15 artists who are shortlisted at the Prudential Eye Awards – with countries across Greater Asia represented by artists from Thailand to Vietnam, Cambodia, Indonesia, China, Taiwan, Japan, India and Bangladesh.
Niru Ratnam, Director of the Prudential Eye Awards, said:
Digital advances in photography, film and video art has developed dramatically in recent years – even painters are using digital technology in order to compose paintings. Partnering with LG Electronics Singapore will give us a great opportunity to reflect these developments and helps the Prudential Eye Awards to continue to grow in this burgeoning continent of emerging contemporary art.
Mr. Park Youn Chul, Managing Director of LG Electronics Singapore, said:
Presenting the awards for these categories gives LG the opportunity to bring the artworks to life using LG’s latest TV technology. With the latest HDR Plus and ColorPrime Plus display technologies, we hope to bring out the creative nuances in the artwork display with greater contrast, luminance and clarity.